N2+AI

The best AI needs content from the best human creators

AI may be able to generate endless amounts of content, but even the most powerful AI models are only as good as the data they are trained on and the questions they are asked. We give businesses the content to gain a data edge and the talented creators to keep it.

AI Services

Now seeking beta customers

We have put together a set of services to run AI content initiatives end to end both for startups building today’s AI and for the enterprises implementing it. Reach out to ai@n2comms.com for a free 30-minute consultation.

AI Startups

Find your story

In an industry full of fear, uncertainty, and doubt, we work with you to design a strategy and message that both stands out and educates the market.

Define editorial policies

How do you prevent hallucination and bias? What is and isn’t allowed in prompts? What makes a source authoritative? What voice and personality do you want your AI to have? We set editorial policies to answer these questions and more for AI your customers can trust.

Get your story heard with AI

Once you have the strategy and policies, we use AI-native tools and processes to deliver pitch decks, videos, podcasts, thought leadership, and sales enablement in a fraction of the time.

Turn content into data for better AI

Content is data for language models. We curate content into proprietary knowledge bases and datasets that optimize low-code/no-code chatbots, retrieval augmented generation (RAG), finetuning, and language model training.

Redteam & RLHF your AI releases

The humans in the loop matter, and we have the skilled editors, content moderators, and language experts for redteaming your releases and ongoing RLHF, including turning prompts and responses into new datasets to further train your AI.

Enterprise AI

Find your use case

We partner with you to define the right internal and external use cases and the content you need to power them.

Define editorial policies

Capture your expertise

Once you have a clear use case and policies, we audit your existing content and tap your experts to create the content to differentiate your AI.

Turn content into data for better AI

Content is data for language models. The better that content, the better the AI. We use AI tools and processes to deliver content to optimize low-code/no-code chatbots, retrieval augmented generation (RAG), finetuning, and model training.

Test and supervise your AI

The humans in the loop matter, and we have skilled editors, content moderators, and language experts to test and improve your AI before release. Once released, those same experts can monitor your AI to ensure it adheres to your editorial guidelines. We then curate prompts and responses into new datasets to keep improving your AI.

AI Insights

Introducing N2+AI

Your content is now your data.

Writers in the Loop

Creatives—not just engineers—will drive best-in-class AI.

LLMs 101

AI = compute + model + data. For most businesses, data matters most.

Team

Das Rush

AI Strategist

Das Rush has worked in data and AI for the past decade, most recently as head of content for the growth fund at the legendary Silicon Valley venture capital firm Andreessen Horowitz (aka: a16z). Prior to that they led content marketing and sales enablement for OSIsoft, which was later acquired for $5B by Aveva.

David Zax

Content DevOps Lead

David Zax is a freelance business and technical writer, formerly at Fast Company, where his investigation into online mattress reviews was named one of the best in the magazine’s history. David has also worked as a market researcher for Google, Facebook, and other large tech firms. For the past several years, he has led studies conducting evaluative testing of generative AI chatbots and co-published a study with Meta AI researchers on the experience of writers using ChatGPT to assist their workflow. In his spare time, he writes screenplays, and recently sold his first TV pilot.

MadELYN GOODMAN

Technical Project Lead

Madelyn Goodman is an N2 contributor focused on bringing a technical lens to content on AI. Her training in data science and experience working at startups, collaborating with cross-functional teams, gives her the unique ability to educate broad audiences on the technicalities of AI in an accessible way. Most recently, she worked at Tonic.ai, a leader in AI-powered data security tools, working to develop marketing strategies to better engage technical audiences as well as contributing to R&D efforts to pave their AI roadmap.

Alex Spacher

Design Strategist

Alex Spacher leads N2’s graphic design department. He is an award-winning creative director and brand strategist with over 20 years of experience in the media industry, focusing on luxury and lifestyle publications. Alex has an exemplary track record in creating and executing comprehensive editorial design with an emphasis on powerful storytelling and unique visual problem solving. He has created multiple successful brand identities and developed award-winning assets that get to the critical center of the unique stories we have to tell. In the publishing industry, his responsibilities have included directing, inspiring, and motivating a team of designers and photo department to elevate the print and digital aesthetic and to build a tenacious visual statement.

James Longley

Creative Director

James Longley leads N2’s content marketing team. He has 10 years of experience building and executing content strategies for startups and global tech enterprises, including Segment, PagerDuty, and a leading cloud services provider. He brings an expertise in creative team building and data-driven writing to the projects he manages. Based in the Bay Area, he holds an MFA in creative writing from the Iowa Writers’ Workshop.

Emily FELDMAN

Senior Writer and Editor

Emily Feldman is a senior writer and editor specializing in translating complex topics into easily digestible, compelling content. She has 15 years of international journalism and communications experience with bylined and ghostwritten articles appearing in leading publications including the Financial Times, Economist, The New Yorker Online, Forbes and Vox. Most recently she was director of content for GCM, a communications and marketing firm working with startups and multinational corporations. A New Yorker, she is based in Spain after years in Istanbul and Washington, D.C.

Tessa STUART

Feature Writing and Ghostwriting

Tessa Stuart is a features writer who has spent almost a decade on staff at Rolling Stone, following staff positions at the Village Voice, LA Weekly and BuzzFeed. She has also worked as podcast editor and producer and developed narrative magazine features for television.

Nicholas Hutchison

Research & Operations

Nicholas Hutchison is N2’s Chief of Staff. As a recent Harvard graduate, Nicholas was a senior writer and editor for the Harvard Lampoon, and he graduated cum laude with high honors in economics, receiving Harvard’s Hoopes prize and a summa grade for his econometrics thesis that used a novel AI algorithm to analyze racial bias in movie reviews.

Das Rush

AI Strategist

Das Rush advises companies on the latest in AI and what it means for their content. They first began working in tech and AI as the content and design lead at OSIsoft, an industrial data infrastructure company that sold for $5B to Aveva in 2020. Most recently, they were the head of content for the growth fund at the legendary Silicon Valley venture capital firm Andreessen Horowitz, where they had a front row seat to the latest wave of AI breakthroughs. In that time, they created a16z’s AI Revolution series; ghostwrote a book on executive hiring; and edited numerous hit AI pieces, including What Builders Talk About When They Talk About AI, AI in B2B (podcast), AI in 2020, The New Business of AI (and How It’s Different from Traditional Software), and Emerging Architectures for Modern Data Infrastructure.

James Longley

Creative Director

David Zax

Content DevOps Lead

Emily FELDMAN

Senior Writer and Editor

MadELYN GOODMAN

Technical Project Lead

Tessa STUART

Feature Writing and Ghostwriting

Alex Spacher

Design Strategist

Nicholas Hutchison

Research & Operations

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