Lyft

Fact-Checking Lyft’s Flagship Publication

An N2 Client Success Story

If you’re reading this, chances are you’ve used Lyft. It’s possible you’re in a Lyft ride right now. If you are, then you’re one of the company’s more than 22 million active riders.

Engaging riders like you is critical to Lyft’s mission. One of the main ways the company does that is through its online publication, Rev.

Rev is a big deal to Lyft and its community. Its stories inspire people to get out into the real world, explore their cities, and connect with each other.

But Lyft faced a challenge: ensuring content was consistent and fact-checked became a bottleneck for Rev Staff, who had full slates already, and the freelancers they partnered with couldn’t keep up with the fast pace of the publication.

Vanessa Quirk, Lyft’s editorial manager (and, in her off hours, the producer of the Urban Roots podcast), reached out to N2 for help after having worked with us on a previous project.

Together, N2 devised a solution to Lyft’s challenge by understanding exactly what Lyft needed and wasn’t getting and then leveraging N2’s expert roster of freelance fact-checkers to deliver results. “Fact-checking is a tough business,” said Victoria Elghasen, head of talent at N2. “It’s a tough skill set to develop and an even tougher one to staff, for most companies. We’ve worked hard to build a 24/7 team of fact-checkers and copy editors. It was great to be able to use our team to help Lyft so that they didn’t have to go out and recruit, hire, and manage a system like that themselves.”

“With the fact-check bottleneck resolved, I can focus on my role,” said Vanessa. “And that’s telling Lyft’s story and shaping the conversation in our industry.”