Arena Investors, LP
Arena Develops Top-Flight Investor Relations across 20 Countries with Custom Design and Editing Support from N2
An N2 Client Success Story
MEET ARENA Investors, LP
Arena, a global institutional asset manager, is renowned for providing creative solutions to borrowers seeking capital for smaller and underserved needs. Their vast operation spans 20 countries, and they have made over $5 billion of loans since inception.
Arena capitalizes on opportunities other funds miss by combining diverse investment platforms—such as real estate capabilities mixed with corporate lending—and in making smaller loans that larger conventional lenders don’t engage in.
THE CHALLENGE
Arena’s mandate requires a large body of investor relations material in order to describe its broad investment capabilities to prospective investors and to provide the appropriate transparency to existing investors on portfolios that typically hold over 100 different investments.
The challenge is to maintain consistent branding and voice across all of this content while still communicating in a way that is tailored to the unique needs of each area in which Arena invests.
HOW N2 HELPS
When N2 began partnering with Arena in 2019, the content of Arena’s communications was differentiated, but the look and feel distracted from that quality.
Starting with Arena’s core assets (investor deck, letter templates, etc.), N2 created a brand format and gave Arena’s communications professionalism and an eye-catching appeal.
Over time, that support extended to copy editing to ensure clarity, consistency, and error-free copy and data visualizations. In addition, N2 has created several web pages and other content for Arena’s borrowers and partners.
Today, Arena produces several dozen investor relations assets per month, and N2 remains a critical partner beyond, serving as their go-to resource whenever they are considering new content or ways of enhancing their business efforts.
“Partnering with N2 is a complete no-brainer,” said Parag Shah, Managing Director and Head of Marketing. “Thanks to them, our content and communications are world-class (and regularly receive praise). Working with their staff is seamless and efficient, and somewhat like alchemy—for example, the other day I threw them a mess and N2’s graphic designer turned it into a piece of art. I sometimes think, ‘What if I tried to do this internally, and/or had hired a brand consultant’—and it makes me chuckle. Whenever anyone asks, I immediately recommend they speak with N2. Go. Hurry.”