{"id":2263,"date":"2024-10-01T10:49:39","date_gmt":"2024-10-01T15:49:39","guid":{"rendered":"https:\/\/n2comms.com\/?p=2263"},"modified":"2024-10-04T13:57:29","modified_gmt":"2024-10-04T18:57:29","slug":"adding-heart-to-ai-cheril-clarke-on-crafting-compelling-content-with-technology","status":"publish","type":"post","link":"https:\/\/n2comms.com\/dev2024\/adding-heart-to-ai-cheril-clarke-on-crafting-compelling-content-with-technology\/","title":{"rendered":"Adding Heart to AI: Cheril Clarke on Crafting Compelling Content with Technology"},"content":{"rendered":"

\"\"Note: Joe and I were introduced to Cheril Clarke on Felicity Barber\u2019s excellent podcast, The Friendly Ghost<\/a>. We later heard Cheril speak as the \u201cfor\u201d side of a for\/against AI discussion at the 2023 Professional Speechwriters Association<\/a> conference. Here, we share Cheril\u2019s guest essay on how she uses AI in her work in executive and professional communications. \u2014Chris Edmonds, N2 COO<\/em><\/p>\n

I\u2019ve spent over a decade helping executives and companies communicate effectively. As AI tools like ChatGPT and Claude become more common, many of my clients have asked what AI can do for content and where human writers still play a critical role. Here\u2019s the advice I give them: AI can generate content at lightning speed but lacks the emotional intelligence and cultural nuance that human writers bring. The real magic happens when we blend AI\u2019s efficiency with human creativity, crafting content that informs and deeply resonates with its audience.<\/p>\n

Infusing Soul into AI Copy<\/strong>
\nAI can produce a decent draft\u2014depending on the quality of the initial prompt\u2014but I transform it. For instance, AI might generate a bland statement like \u201cThe meeting was a success.\u201d But when I work with clients, we elevate this to something more vivid and engaging: \u201cAfter weeks of late-night preparations, the team celebrated their hard-earned victory.\u201d The AI draft was straightforward but lacked depth and emotional appeal. By adding specific details like \u201cweeks of late-night preparations,\u201d my version shows the effort and dedication behind the success. Including the human reaction to that triumph\u2014a celebration!\u2014added emotional weight, making the content more relatable and memorable for the audience. As a longtime storyteller, I always use sensory details to create gripping reading experiences.<\/p>\n

I bring a multifaceted writing career\u2019s grasp of language subtleties, emotional cues, and cultural insights that strike the right chords. My cultural awareness ensures that messages are appropriate for diverse audiences, which is essential for effective global communication. This human touch bridges gaps that AI alone cannot. It gives content heart and soul. Spirit. Depth. Grit\u2014an understanding of emotions like joy, pain, grief, ecstasy, faith, and distrust. A guiding human hand gives AI-generated content a chance to have a uniqueness and authenticity that it could never obtain alone.<\/p>\n

Shaping Your AI to Have a Personality in Line with Your Brand<\/strong>
\nIf a retail brand wanted to create a friendly and approachable AI assistant, I\u2019d start by feeding it content that reflects their writing style, vision, and goals. I\u2019d ask the AI to analyze and summarize the style and principals, find if there were any weak spots in the current content, and then assess whether it needs updating. Based on the output, I may need to feed it specific examples (such as specifying, \u201cFor instance, instead of saying \u2018improve customer service,\u2019 use a more concrete phrase like \u2018respond to customer inquiries within two hours.\u2019\u201d This level of specificity provides a clear, measurable goal and helps employees understand exactly what is expected.)<\/p>\n

From there, I\u2019d have the AI create a new \u201cwriting style guide\u201d unique to this brand that writes in a progressive way to realize the company\u2019s goals. This leaps over generic first drafts the AI might initially output, saving even more time in the long run.<\/p>\n

Outputs still need editing because AI sometimes skips instructions, but generally, it follows about 80% of it, in my experience. This approach repurposes the AI from a chatbot to a genuine writing partner and extension of the brand.<\/p>\n

Building Credibility and Addressing Hallucination and Bias<\/strong>
\nAI can \u201challucinate,\u201d generating factually incorrect or misleading content. It can also reflect biases from its training data. To combat this, I always ask it for the source of any data or statistics it generates. Then, I manually crosscheck those sources to ensure accuracy. My job as the human includes checking for accuracy and coherence, correcting errors, and providing accountability. I also check for sensitivity, other contextual nuances, and discern subtle differences in reliability that AI might miss.<\/p>\n

For AI startups, integrating human expertise into your communication strategies is crucial for making your message stand out in a crowded market. When launching a new product, for example, I might have AI handle data-driven marketing while I craft compelling stories about the team\u2019s journey and the challenges they overcame, creating an emotionally resonant narrative. For enterprise organizations, balancing technological advancements with human insight helps maintain clarity and relevance in messaging. Imagine a global campaign where AI segments the audience by region, and I tailor messages to resonate with cultural nuances, ensuring that every communication lands with impact.<\/p>\n

There’s one view of the world where AI replaces creatives. There’s another view where AI never comes close. The future is yet to reveal itself, but in reality, there are ways that AI can help save time and effort, providing insight into what the future very well may look like. If you\u2019re ready to amplify your content strategy, let\u2019s explore how blending AI with a human touch can level-up your communications.<\/p>\n

\n

Feature image prompt (with help from GPT-4o): Create an image of a writer at their desk being infused with the power of AI while they type on their computer. The image should show the writer standing out from the many other writers in the room who are at their computers but do not have the same power of AI.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Note: Joe and I were introduced to Cheril Clarke on Felicity Barber\u2019s excellent podcast, The Friendly Ghost. We later heard Cheril speak as the \u201cfor\u201d side of a for\/against AI discussion at the 2023 Professional Speechwriters Association conference. Here, we share Cheril\u2019s guest essay on how she uses AI in her work in executive and […]<\/p>\n","protected":false},"author":5,"featured_media":2265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":true,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[19],"tags":[],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nAdding Heart to AI: Cheril Clarke on Crafting Compelling Content with Technology — N2 Communications<\/title>\n<meta name=\"description\" content=\"The real magic 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