{"id":2070,"date":"2024-06-01T01:11:56","date_gmt":"2024-06-01T06:11:56","guid":{"rendered":"https:\/\/n2comms.com\/dev2024\/?p=2070"},"modified":"2024-08-21T19:03:19","modified_gmt":"2024-08-22T00:03:19","slug":"introducing-n2-ai","status":"publish","type":"post","link":"https:\/\/n2comms.com\/dev2024\/introducing-n2-ai\/","title":{"rendered":"Introducing N2+AI"},"content":{"rendered":"
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“I automate whatever can be automated to be freer to focus on those aspects of music that can’t be automated. The challenge is to figure out which is which.”<\/em> \u2013Laurie Spiegel, coder, composer, badass<\/a>.<\/p>\n<\/blockquote>\n

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AI images: pretty fun for ideating, not a self-driving brand creation tool. Image generated by Dall-E via Poe. (See footnotes for the full prompt.)<\/figcaption><\/figure>\n
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I started N2 a decade ago because the internet was changing the usual way of doing things. Today, we\u2019re launching N2+AI in a similar moment.<\/h3>\n

Rewinding to the mid-2010s, traditional media models were collapsing and the long-form, impactful journalism jobs that I and so many of my peers aspired to were vanishing. At the same time, I\u2019d never been so busy with corporate clients. These companies\u2014largely in tech and finance\u2014needed precisely the kinds of talented folks who were getting laid off from newspapers and magazines, or grossly underpaid as teachers and researchers. The tricky piece was bringing the sides together in a way that worked for both. In 2015, I started N2 Communications to solve that problem. We\u2019ve been evolving and refining our model ever since.<\/p>\n

Today, the AI revolution is fast remaking how we create, consume, and even conceive of content. Our new venture\u2014N2+AI\u2014builds on what my team and I have learned over the past decade and tailors it for what\u2019s next. We are extremely proud to announce that we\u2019re partnering with Das Rush to spearhead our AI team<\/a>. For the past 10 years, Das has led content initiatives for some of Silicon Valley\u2019s most influential investors, tech companies, and startups, most recently as head of content for a16z Growth, the late-stage fund at Andreessen Horowitz.<\/p>\n

Das has been a friend since college, and we\u2019ve been talking about AI over desert campfires and over-caffeinated Zoom calls for years. Gradually those conversations have turned into hypotheses, syntheses, and now into a full-blown set of services and a crack team of AI implementers. We\u2019re here to help innovators bring their software to investors and the market, and to help companies and creators use those tools efficiently, responsibly, and creatively. With years of experience in writing, tech, and AI, I think Das is the best person in the business to bring it all together.<\/p>\n

Our AI thesis is simple: your content is now your data<\/strong>, and to have the best and most trustworthy data, you need to invest in content experts (read: writers, researchers, artists, etc.) along with AI engineers. Sometimes that means creating great content so that your language models have the best data to train on\u2014otherwise it\u2019s garbage in, garbage out. Other times that means developing smart, responsible AI policies and principles and communicating them to your customers, clients, employees, and investors. Sometimes it means using the best editors, producers, and fact-checkers to conceptualize and clean up AI-created content; and sometimes it means knowing when the right human is more artful and efficient than the algorithms.<\/p>\n

We are now seeking beta customers<\/strong> for a set of services we have developed to run AI content initiatives end to end both for startups building today\u2019s AI and for the enterprises implementing it. These services span the ideation, development, and ongoing improvement of generative AI and LLM strategies.<\/p>\n

1. Ideation – map your AI journey<\/h3>\n

We begin all AI engagements with a consultation to develop a plan to:<\/p>\n